R&D Spending Allocation Trends Strategy&Business conducted a Global Innovation 1000 study of the top public companies spending the most on R&D to strengthen their brand from 2010 to 2015. The study found that while overall R&D spending is increasing, the areas of research and development allocation are shifting towards increased software offerings. Why Shift Towards Software? As software capabilities are rapidly developing there are increasing opportunities to develop product offerings to include additional features catering to demands for advanced services […]