April, 2017

Apple’s ambitious R&D spending continues to increase

April 18th, 2017

After spending the highest annual amount on research and development ever, apple shows no signs of slowing down in its R&D investment for 2017 despite a drop in the company’s overall revenue. In 2016, Apple spent $10.39 billion on R&D which was a significant increase, over $2 billion, from the previous year. This equates to 5% of its total net sales on research alone in 2016.               In early 2017, there was vast speculation regarding what projects the company would be investing in. […]

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