Is interactive whisky the way of the future? Although pixelated alcohol hasn’t been invented yet (unfortunately), the bottle has had a digital makeover. Johnnie Walker has created a bottle which sends personalised communications to the user if they wave a smartphone in front of it, for example a promotional offer or a cocktail recipe. The bottle can be tracked down the supply chain, from the manufacture to end product user, allowing for detailed customer insights. Hence, transforming the humble Mad Men […]
The next generation of Australian entrepreneurs could stem from a modest, after-school lemonade stand. This is the winning idea by Erin Watson-Lynn and her team at the government’s weekend “hackathon”, which united over 150 people on Saturday from the tech, business and government fields to workshop future innovation policy. Taking inspiration from the United States, the simple pitch was to start a national Lemonade Day to create “DICE” kids – Digital, Innovative, Creative and Entrepreneurial children. The team behind the […]
The youth of today, according to a renowned South Australian academic, should be trained in developing a more creative mindset to assist them in taking advantage of job opportunities in our increasingly innovative economy. Dr David Cropley, the University of South Australia associate professor in engineering innovation, pitched the idea and said that governments were realising changes were needed to create success. With the Prime Minister Turnbull focusing on innovation at the heart of his job-creation agenda, evidence has arisen […]
Last week it was reported that Mr Turnbull ordered Mr Pyne, the Science and Innovation Minister, to release his “inner revolutionary” in order to come up with stronger policies to catapult innovation and to let the Prime Minister worry about the money. However, is creating an innovation economy simply about policies and government funding? Certainty, government funding and incentives can drive individuals to be more willing to conduct research and partake in innovation expenditure. However, is creating an innovated economy […]