Swanson Reed News

Shifting the Culture in Australia by Leveraging Creativity, Innovation & Failure

October 20th, 2015

Is interactive whisky the way of the future? Although pixelated alcohol hasn’t been invented yet (unfortunately), the bottle has had a digital makeover. Johnnie Walker has created a bottle which sends personalised communications to the user if they wave a smartphone in front of it, for example a promotional offer or a cocktail recipe. The bottle can be tracked down the supply chain, from the manufacture to end product user, allowing for detailed customer insights. Hence, transforming the humble Mad Men […]

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When Life Gives You an Innovation Policy, Make Lemonade

October 19th, 2015

The next generation of Australian entrepreneurs could stem from a modest, after-school lemonade stand. This is the winning idea by Erin Watson-Lynn and her team at the government’s weekend “hackathon”, which united over 150 people on Saturday from the tech, business and government fields to workshop future innovation policy. Taking inspiration from the United States, the simple pitch was to start a national Lemonade Day to create “DICE” kids – Digital, Innovative, Creative and Entrepreneurial children. The team behind the […]

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Are Children the Key to Our Innovative Future?

October 16th, 2015

The youth of today, according to a renowned South Australian academic, should be trained in developing a more creative mindset to assist them in taking advantage of job opportunities in our increasingly innovative economy. Dr David Cropley, the University of South Australia associate professor in engineering innovation, pitched the idea and said that governments were realising changes were needed to create success. With the Prime Minister Turnbull focusing on innovation at the heart of his job-creation agenda, evidence has arisen […]

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Is Innovation Simply a Matter of Mind?

October 15th, 2015

Last week it was reported that Mr Turnbull ordered Mr Pyne, the Science and Innovation Minister, to release his “inner revolutionary” in order to come up with stronger policies to catapult innovation and to let the Prime Minister worry about the money. However, is creating an innovation economy simply about policies and government funding? Certainty, government funding and incentives can drive individuals to be more willing to conduct research and partake in innovation expenditure. However, is creating an innovated economy […]

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Bryce Steele
Principal, Melbourne
Tel: (03) 9018 5778
Mob: 0435 713 493
Tom Parkhouse
Principal, Sydney
Tel: (02) 8006 0559
Mob: 0411 718 565
Andy Nguyen
Principal, Brisbane
Tel: (07) 3221 1499
Mob: 0407 750 249
Kieu McKellar
Manager, Adelaide
Tel: (08) 8121 7850
Mob: 0435 713 493
David Greatwich
Principal, Perth
Tel: (08) 9340 3745
Mob: 0468 386 250
Sarah Guan
Manager, Hobart
Tel: (03) 9018 5778
Mob: 0401 262 591

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